Pictured left to right:  Ryan Breidenbach, Kay Schabach, Pete Terwilliger,   Mickie Heier,  Joe Anderson, Connie Motelet, Brian Learned, Cindy Geisert, Taylor Schutlz

Pictured left to right: Ryan Breidenbach, Kay Schabach, Pete Terwilliger, Mickie Heier, Joe Anderson, Connie Motelet, Brian Learned, Cindy Geisert, Taylor Schutlz

About Us

AFS is a manufacturers' representative group providing innovative food service equipment and supply solutions to the Wisconsin and the Upper Peninsula of Michigan marketplace. Our company was founded in 1969 by industry icon Bill Loveless. In 1992, Kim Woolsey partnered with Bill and the company became known as Loveless-Woolsey Associates.  In 2002, Loveless-Woolsey became Woolsey Associates, and in 2013 Joe Anderson partnered with Kim to continue the tradition of representing the finest factories in the food service industry.

Our team of professionals has decades of industry experience; specializing in listening to our customers, discovering their unique wants and needs, and building strong relationships. As a food service broker, our focus is on Healthcare, K-12 Schools, Colleges, Casinos, Business & Industry, Independent Restaurants, Regional Chains, Correctional Facilities, Arenas and Caterers

We are here to help! We Provide the following services:

  • Writing specifications
  • Sales and service to authorized distributors
  • Budget pricing
  • In-service training of kitchen staff
  • Mechanical answers about specific food service equipment items
  • Planning of remodeling projects
  • Small-ware and supply specifying
  • End-user assistance